• By Dan Edwards
  • / February 27, 2020
  • / Branding

What is a Brand?

Should you get professional branding?

What is Branding? We see them everyday whether we’re aware of it or not. They affect our lives whether we like it or not but what is a brand?

A brand is nothing more than a series of ideas and intentions that’s maintained by people who support them. So a brand isn’t always a big corporate monster sent to collect our soles, it’s more likely a group of passionate people with big ideas. Think of it as a group of people working together under one name rather than working alone. We very rarely get to see that side of a brand but who are these people? Why should I listen to what they say?

Who’s behind the brand?

It’s important to remember that it’s not just the mysterious people behind a brand that makes it possible. Everyone who buys from a brand is just as much a part of the brand as the people making the decisions. Purchasing from a brand sends a strong message that in some way you’re happy with what they’re doing. This is all a brand needs to know it’s doing something right and before you know it that brand becomes part of your routine.

What makes a brand successful?

The key to any successful brand is understanding the product/service and the people who will see value in what you do. Remember that word `value”. If a brand doesn’t provide value for people then there’s no audience. Without an audience to support it there is no brand. It’s as simple as that.

A brand’s job is to fill a certain niche in the market by making people’s lives better in some way. Whether it be an outstanding service at a reasonable rate or a product you just can’t get enough of, that’s the value of a good brand.

Should I hire a professional graphic designer?

With this in mind consider how much you could benefit from having your branding designed by a professional graphic designer. I’m not saying your business will fail without professional branding and graphic design but it will definitely give you a competitive edge on the market. Professional branding will make it easy to communicate your brand identity to your audience.

This is because professional branding provides you with clear brand guidelines and graphic elements that can be used for consistent marketing. That’s the difference between hiring someone from fiverr or hiring a trained professional.

At APM we create and develop brands for people like you. Contact us today and we’ll audit your brand for free.

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