The real estate industry continues to undergo changes, and evolving technological changes, volatile markets, and economic uncertainties have certainly not made things easy. According to the National Associate of Realtors report, 44% of buyers now look at property listings online before buying. Only one thing remains unchanged: people trust realtors and work with them 87% of the time. But, even on this front, technology has made an impact and greatly changed what buyers look for while choosing their realtor. To remain competitive, you have to stand out from the rest.
A well-developed website with virtual tours and digital optimisation has become crucial for the real estate business. It is all about convenience and information in today’s age, and the more you make your clients feel at ease, the better you will do. Another important thing is expanding your reach and drawing in potential customers from all quarters. Investing in data-driven real estate digital marketing services is an effective way to do it. Facebook ads for real estate and other pay-per-click real estate leads are a prime example.
The Role of Digital Marketing in Business Growth
Digital marketing helps businesses build powerful and trustworthy relationships. These relationships can then turn into actual leads and help your business develop a strong portfolio. Digital marketing is backed by data-driven research that carries over into everything from targeted advertisements to search engine results. As a real estate business, you can leverage this research to boost your business.
With today’s technology and information, the process of digitising your business has become easier than ever. As a business owner, you can hire a firm that offers effective digital marketing services and work with them to realise your business goals and vision. When employing such a service, it is important to have open communication and foster a good understanding of what you are seeking.
Let us guide you through a few main real estate marketing strategies that will help uplift your business.
What steps you can take
Digitising your business is not a one time job. The online space is incredibly dynamic and is constantly changing and evolving. As a result, a significant part of digital marketing is keeping up with the trends and optimising your strategies accordingly.
1- Optimising your website
Your business’s website is often the first impression that future clients will have of you, which is why it is important to optimise it adequately. This means that visitors do not have to wait for pages to load, they are not bombarded with unnecessary visuals and advertisements and your website is suited for mobile use.
2- Social-Media Accounts
Social media is a great way to market yourself as a realtor. These platforms allow for a more personal touch that you can use to tell about your business and cultivate trust. Some of the key platforms you should invest in are; Facebook, Twitter, Instagram, and LinkedIn.
Social media accounts can also be used to generate pay-per-click real estate leads, where you would only be charged when someone clicks on your ad. This form of advertising is a great way to reach new potential customers and keep your real estate PPC costs low.
3- Content and SEO
Looking for a property and then buying it is a big decision for most people. This means that people always have a lot of questions and concerns. A great way to address these questions is by putting out well-researched content, such as in the form of blog articles. It will build credibility with potential clients and show your willingness to help.
Content also goes a long way in generating traffic. Integrating the content with Search Engine Optimisation (SEO) helps rank your website higher on search engines like Google. This gives you an added benefit when someone searches any term related to your business.
4- Virtual Tours
More and more people prefer virtual tours these days. Whether it is a 3D render of a property listing or a full video with commentary, buyers are opting for virtual tours over physical ones. Digital technology has evolved to a point that virtual and augmented visuals are all the buzz right now. Buyers prefer being able to look at listings from a safe distance.
Furthermore, other digital technologies such as e-signatures, automatic listing services and efficient file-sharing software are all transforming the industry.
5- Success Stories
People love success stories, and you should not hold back from putting yours out. In order to build trust and really cement your business as a capable real estate business, it is important to have a portfolio. Things like client testimonials and reviews of your business from Google or other local forums are a great way to draw people’s interest.
At Apex Pro Media, we help businesses go digital in the best way possible. We have an experienced team of marketers and digital experts who put in the time to understand your needs and develop bespoke marketing solutions to uplift your business. Our goal is to help you achieve your goals! For more information, please visit our website.